The Magic Cauldron
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The Magic Cauldron

Eric Steven Raymond

Thyrsus Enterprises

<esr@thyrsus.com>

This is version 3.0

Copyright © 2000 Eric S. Raymond

Copyright

Permission is granted to copy, distribute and/or modify this document under the terms of the Open Publication License, version 2.0.

$Date: 2002/08/02 09:02:15 $

Revision History
Revision esr
Observations on the price of ERPs and other very large products. The underprovision problem. Effects of asymmetric information. More on the sawmill case.
Revision 1.19 25 Aug 2000 esr
Added link to Kipling’s “The Mary Gloster”. Observed that the service-cost-exhaustion model still works when we move from constant dollars to discounted present value.
Revision 1.18 25 Aug 2000 esr
DocBook conversion. Minor updates for Summer 2000.
Revision 1.17 22 Oct 1999 esr
This version went into the first printed edition.
Revision 1.16 8 Aug 1999 esr
New section, ``Future-Proofing, Market Pressures, and Strategic Business Risk’’
Revision 1.15 9 Jul 1999 esr
New appendix on hardware drivers, and a better explanation of rivalrous goods due to Rich Morin.
Revision 1.14 25 Jun 1999 esr
Added e-smith, inc.
Revision 1.13 25 Jun 1999 esr
Corrected 13% claim about Netscape revenues; added better treatment of free-rider effects, corrected list of closed protocols.
Revision 1.10 24 Jun 1999 esr
A better name for the `Razor Blades’ model.
Revision 1.9 24 Jun 1999 esr
New material on `future-proofing’, the `Free the Future’ model, and a new section on exclusion payoffs.
Revision 1.7 24 Jun 1999 esr
Minor update; clarify criterion (e) in payoff analysis.
Revision 1.5 24 Jun 1999 esr
Minor update; point at definition of `hacker’.
Revision 1.3 23 Jun 1999 esr
First public release.
Revision 1.2 18 Jun 1999 esr
First private review version.
Revision 1.1 20 May 1999 esr
Initial draft.

Abstract

This essay analyzes the evolving economic substrate of the open-source phenomenon. I first explode some prevalent myths about the funding of program development and the price structure of software. I then present a game-theory analysis of the stability of open-source cooperation. I present nine models for sustainable funding of open-source development; two non-profit, seven for-profit. I then continue to develop a qualitative theory of when it is economically rational for software to be closed. I then examine some novel additional mechanisms the market is now inventing to fund for-profit open-source development, including the reinvention of the patronage system and task markets. I conclude with some tentative predictions of the future.


Table of Contents

Indistinguishable From Magic

Beyond Geeks Bearing Gifts

The Manufacturing Delusion

The ``Information Wants to be Free’’ Myth

The Inverse Commons

Reasons for Closing Source

Use-Value Funding Models

The Apache Case: Cost-Sharing

The Cisco Case: Risk-Spreading

Why Sale Value is Problematic

Indirect Sale-Value Models

Loss-Leader/Market Positioner

Widget Frosting

Give Away the Recipe, Open a Restaurant

Accessorizing

Free the Future, Sell the Present

Free the Software, Sell the Brand

Free the Software, Sell the Content

When to be Open, When to be Closed

What Are the Payoffs?

How Do They Interact?

Doom: A Case Study

Knowing When to Let Go

Open Source as a Strategic Weapon

Cost-sharing as a competitive weapon

Resetting the competition

Growing the pond

Preventing a choke hold

Open Source and Strategic Business Risk

The Business Ecology of Open Source

Coping with Success

Open R&D and the Reinvention of Patronage

Getting There From Here

Conclusion: Life after the Revolution

Afterword: Why Closing a Driver Loses Its Vendor Money

Notes

Bibliography

Acknowledgements

Indistinguishable From Magic

In Welsh myth, the goddess Ceridwen owned a great cauldron that would magically produce nourishing food—when commanded by a spell known only to the goddess. In modern science, Buckminster Fuller gave us the concept of `ephemeralization’, technology becoming both more effective and less expensive as the physical resources invested in early designs are replaced by more and more information content. Arthur C. Clarke connected the two by observing that ``Any sufficiently advanced technology is indistinguishable from magic’’.

To many people, the successes of the open-source community seem like an implausible form of magic. High-quality software materializes ``for free’’, which is nice while it lasts but hardly seems sustainable in the real world of competition and scarce resources. What’s the catch? Is Ceridwen’s cauldron just a conjuring trick? And if not, how does ephemeralization work in this context—what spell is the goddess speaking?


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